Smartrac Purchases UPM RFID; Claims No. 1 Spot for NFC Tag Supply
Dec 23 2011 (All day) By: Dan Balaban Netherlands-based contactless inlay manufacturer Smartrac has announced it is acquiring the RFID business of Finland-based UPM, making Smartrac the largest...
View ArticleU.S.: NFC-Enabled Magazine Print Ad Lets Users ‘Test Drive’ Dashboard App...
Scope: Rollout NYC, N. Calif., LA, Boston, Md., Wash., D.C., Dallas, Austin, S. Florida United States 37.7749 -122.419 Launch: Mar 2012 Main Application: Service discovery (tag reading) Mobile...
View ArticleNFC Marks Multiply as Doubts Persist over NFC Forum Touchpoint Icon
By: Dan Balaban Even as the NFC Forum attempts to broaden the reach of its NFC touchpoint symbol, known as the N-Mark, rival marks are surfacing, threatening to present consumers with a fragmented...
View ArticleChecking Labels: The Wine Authentication App that Also Promotes the Brand
By: Kiona Smith-Strickland NFC technology companies have promoted the idea of using NFC tags to foil counterfeiters of luxury goods for some time.Related Content: New NXP Tag Line Targets Advertisers...
View ArticleTag Supplier Enables Data Analytics with New Content Management Platform
By: Kiona Smith-Strickland Data analytics continue to be a growing focus of the business case for brands as they consider rolling out NFC tag campaigns, and it’s key to the new NFC marketing platform...
View ArticleVerizon, Discover Join NFC Forum as Principal Members
By: Dan Balaban Verizon Wireless, the largest mobile operator in the U.S., along with U.S. payment brand Discover Financial Services have joined the NFC Forum as principal members, giving them a say...
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